Tuning 2.0

Big 3, It is the time to Enter Digital Marketing Business

Tuning — Thu, 01 Jul 2010 06:21:47 +0000

For those who are reading the term digital marketing for the first time please let me clarify you:

Digital marketing is the art and science of marketing website / product / services on the internet through search engines, social media, and public relation techniques.

Now, the majority of the digital marketing services are concentrated in the business of making your website found in search engines. So when a customer searches for something on Google, Yahoo or Bing, digital marketers make sure their client’s offerings are found in first page of search results. This way, clients get more traffic to their website resulting in more sales or sign-ups.

Currently, digital marketing services are dominated by small and medium businesses that provide cost-efficient services to clients from remote locations around the world.

It looks like this may not be the case any more. Big companies are eyeing this ever-growing market. Last month BT (British Telecom) one of the big clients of Tech Mahindra just started providing search engine-marketing services. You can see their official website here - http://searchmarketing.bt.com/

If BT outsources a majority of their work to Tech Mahindra, it should be very clear that Tech Mahindra would start providing SEM services soon. (Btw, have they already started?)

Apparently, Accenture already started providing digital marketing consulting services through their digital marketing arm named Accenture Interactive.

Similarly, Deloitte recently introduced digital marketing for US clients under the name Deloitte Digital Services.

Now I wonder when our homegrown IT companies such as Infosys, TCS & WIPRO will start providing digital marketing consulting services. Perhaps, it is the time for them to think about this ever-expanding market.

Big 3, It is the time to Enter Digital Marketing Business is a post from: Tuning 2.0

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The Power of Compounding (How to turn 4K / month to 1 Crore in 30 Years)

Tuning — Wed, 16 Jun 2010 07:48:51 +0000

Recently, I came across an ad on a website claiming that if you invest 4K a month, you will be able to retire with 1 Crore. (For non-Indians 1 Crore = 10 Million).

I was puzzled by this. How mere 4K a month can be turned into 10 million in 30 years? Is it possible?

If you sum up the savings, 4000 a month for next 30 years, the total would be:
4000 * 12* 30 = 14,40,000. (That is nearly 14.5 lakhs only)

Then I researched a bit and found that it is possible with compounding.

So what is compounding?

According to Investopedia:

Compounding means the ability of an asset to generate earnings, which are then reinvested in order to generate their own earnings.

In short, this means, every earning from an asset is reinvested back to it so that the final earning will be bigger.

Now let us check our example:

How to turn 4K / month to 1 Crore in 30 Years

Imagine your will invest 48000 a year (or 4000 / month) to this retirement fund. In addition, imagine you are investing the money to a system (Stocks / Mutual Funds / Bonds / FDs) that gives you at least 11% annual return. Then here is table how your money will grow:

Table showing how your money will grow in 30 years.

Please note that for ease of explanation I used an annual return model. The returns would be better if we calculated the values on a month-by-month basis.

It is very clear that if you start investing at an early age you will end up with huge amount at the time of retirement. Now go and use the power of compounding to your advantage!

PS: Imagine the snowball effect if you are able to invest more than just 4K to this.

The Power of Compounding (How to turn 4K / month to 1 Crore in 30 Years) is a post from: Tuning 2.0

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iPhone 4 Launched

Tuning — Tue, 08 Jun 2010 05:15:33 +0000

Apple does it again! The new iPhone is better than its predecessors and I must admit the new design looks awesome. It looks more like a Sony Ericsson phone than traditional Apple products.

The things I found interesting in this version are:

New stylish buttons.
HD Video Recording (Website says 720p recording is possible, its amazing!)
New 5 MP camera with LED flash.
New Multi-Tasking Interface that allows you to change songs while within any app.
Video Calls with FaceTime camera.

Read more about iPhone 4: iPhone 4 features & iPhone 4 full specs.

iPhone 4 Launched is a post from: Tuning 2.0

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Avatar Movie Review

Tuning — Tue, 22 Dec 2009 07:01:27 +0000

Unfortunately, you cannot be told what Avatar is; you have to see for yourself.

Well that sums up my experience watching AVATAR. Like many others, I too recommend watching this film in biggest screen available. If you are living near an IMAX theatre (Unfortunately, where I live there is not), I recommend investing some serious time getting tickets for this movie. You won’t be disappointed. The visual effects alone is worth your money.

As I write this post, Avatar climbed to #21 position in Imdb.com among the top 250 movies of all time. This alone gives you an idea how good the movie is.

Btw, you won’t be amazed if you watch this in 2D. It would be just another movie with visual effects. It is the 3D version that is awesome. Hence, if you can, watch it in 3D. Also, do not waste time downloading this movie from internet, this is the movie that you should watch in big screen.

Let your mind go blank.*

* – only if you watch in 3D

Avatar Movie Review is a post from: Tuning 2.0

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How to Setup BSNL DataOne Broadband Connection for Maximum Performance

Tuning — Thu, 13 Sep 2007 07:38:12 +0000

Noise is the culprit!

First of all you need to understand that BSNL DataOne services are working on ADSL technology and even slight noise in the telephone line can severely affect your quality of connection. Your modem comes with various stats and that is more than enough to identify the noise.

Log-in to your modem’s admin panel and click the summary link. [Type in your browser 192.168.1.1 and use user name / pass as admin/admin]
You will see similar screen there.

As ADSL technology uses two different spectrum of frequencies for upload and download, you will see two different stats for upstream and downstream.

Here are the explanations of the different terms:

ADSL Link Speed:
The speed at which you are connected to BSNL servers. This does not necessarily be same as your allocated speed.

SNR: Or Signal-to-Noise ratio. Better signal and less noise implies high SNR.

Attenuation:
Decrease in signal strength due to scattering, resistance and other natural effects. Higher attenuation means lesser quality of signal.

The noise level can be clearly understood by checking SNR. You should be having average SNRs around 30. Lesser means you have some noise in your telephone line and you should contact BSNL to get the noise cleared from the telephone line.

Normally noise appears when there are joints or when the cable is exposed to environment. Rainy season brings rust to exposed parts and result in noise.

Noise can also happen if you have a faulty telephone. Faulty telephones can interrupt your signals and result in noise. It can also be the result of ADSL splitter being faulty.

Next thing to check is the Attenuation. Your average attenuation should be around 15. Higher attenuation means signal is loosing strength. (Possibly due to longer distance (Resistance) from telephone exchange). Lower quality of signal means, frequent slow down and interruption.

Once you are satisfied with SNR / Attenuation values, let’s go to the WAN settings.

Let the settings be same as there except for DNS. If your DNS is in disabled state, enable it and move to DNS link.

Insert the following values as in this screen shot. We will be using the DNS service from OpenDNS; which is found to be better than BSNL’s own DNS servers.

After doing this, you will see improvement in your connection speed.

TIP: 3 Ways to Improve Your Browsing Speeds.

How to Setup BSNL DataOne Broadband Connection for Maximum Performance is a post from: Tuning 2.0

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New iMac, The Best One You Can Get

Tuning — Fri, 17 Aug 2007 07:24:37 +0000

Apple yesterday announced launch of their next generation iMacs. Here is a picture of one.

As you might have understood, everything is on the screen. From DVD burners, CPUs, cameras and USB ports, everything is on this thin screen. New iMac comes in two different sizes. 20″ & 24″.

Apple Computers even have a comparision picture to show how less cluttered the new iMacs are.

Honestly, I think this will kick start the design & production new generation of PCs mounted on screens. I can bet you will be seeing a Windows based one in about a years time.

Congrats Steven Jobs. Apple products rocks!

New iMac, The Best One You Can Get is a post from: Tuning 2.0

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iPhone 4 Launched

Matrix & Me

Tuning — Fri, 06 Jul 2007 07:06:49 +0000

I’m big fan of Matrix movies and I must admit that I may have seen “The Matrix” 200-300 times. Rest of the sequels were not that big as The Matrix, but still I have seen them around 30-50 times. I own DVDs of all Matrix movies.

Things & beliefs inspired by Matrix

1. I own several domains that starts or ends with Matrix.
2. The first term I searched in Google is Matrix.
3. The first DVD I bought is of ‘The Matrix’.
4. Inspired by “Neo”, I decided to use “Tuning” as my psuedo name.
5. I do have an forum avatar inspired my Matrix.

6. I have read the screenplay of “The Matrix”.
7. It took several sessions for me to understand the concept of Matrix. (95% of people around me still cannot understand the concept of this film. )
8. Computers in my office network are named after Matrix characters including the network name being “Matrix”.
9. I watch The Matrix when I’m depressed.
10. I strongly believe we are in a type of Matrix created by God. Instead of machines, everything here is controlled by God.
11. I love Matrix’s Japanese Martial Arts.

Now you know I’m Matrix Crazy.

Matrix & Me is a post from: Tuning 2.0

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Vote For Taj – Make Taj One of The New 7 World Wonders

Tuning — Thu, 05 Jul 2007 04:54:09 +0000

Are Indians too lazy to vote for Taj ?

It seems so. Our Taj Mahal is sitting at 14th position in new 7 wonders poll.

Now stop being lazy and Vote For Taj. Remember, India is the second most populated country in the world and if even 2% of them really take part in this poll, Taj would be at #1 position.

Now stop reading and take the time to vote. ( Poll ends on July 7 ) Here is the link:

Vote For New 7 World Wonders

Vote For Taj – Make Taj One of The New 7 World Wonders is a post from: Tuning 2.0

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Vista Wallpaper Experiment

Tuning — Fri, 13 Apr 2007 11:31:47 +0000

Inspired by Windows Vista wallpapers, I just tried shooting wallpapers in this rainy day. Even though this does not come anywhere near Vista wallpapers, I hope these would be refreshing to your desktops.

Click on these images for high resolution wallpapers.

Enjoy!

Vista Wallpaper Experiment is a post from: Tuning 2.0

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Tuning 2.0

Top 12 Videos to Ignite Your Inner Patriotism

Big 3, It is the time to Enter Digital Marketing Business

The Power of Compounding (How to turn 4K / month to 1 Crore in 30 Years)

iPhone 4 Launched

Avatar Movie Review

How to Setup BSNL DataOne Broadband Connection for Maximum Performance

New iMac, The Best One You Can Get

Matrix & Me

Vote For Taj – Make Taj One of The New 7 World Wonders

Vista Wallpaper Experiment